
Case study
Radio · Media Buying · Strategy
Viva Detergent

Viva Detergent
Turning radio reach into brand visibility
The challenge
Build stronger brand visibility for Viva Detergent across Lagos and South West Nigeria using radio at scale while keeping the communication relevant to local audiences.
What Limelight did
Limelight planned and executed a large-scale radio campaign across 25 stations, using English and Yoruba creative to improve relevance across the target markets.
The outcome
3,000 radio spots across 25 stations, with a reported 700% increase in impressions.

















