Media Planning · Creative · Digital · Experiential

We put brandswhere peoplepay attention.

Limelight Media is an integrated advertising and media agency helping brands reach the right audiences through media planning & buying, TV, radio, digital, creative and experiential marketing.

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Integrated Advertising

Limelight Media

Strategy, creative and media.
Connected from the start.

Great ideas deserve the right audience.

01Media Planning

02TV & Radio

03Digital

04Creative

05Experiential

Brands we've worked with

Trusted across categories and channels.

Selected brands Limelight has worked with.

Strategy · Creative · Media

Integrated by design

Digital moves fast. Traditional media still moves people.Great brands need both.

The strongest campaigns do not start by choosing between digital and traditional media. We start with the audience, the objective and the opportunity, then bring the right channels together.

The channel is never the strategy. The right combination is.

Audience & Market Insight

Media Planning & Buying

Creative & Content

Integrated Execution

What we do

From media planning to the moment people notice.

Our core strengths span media, creative, digital and physical experiences — connected by one strategy and built around what the brand needs to achieve.

Media Planning & Buying

Strategy · Planning · Negotiation · Placement

Television

Planning · Placement · Campaign Monitoring

Radio

Planning · Station Selection · Placement

Digital

Web · Search · Social · Content

Creative

Branding · Campaigns · Content · Video

Experiential Marketing

Activations · Events · Brand Experiences

Selected work

The challenge. The thinking. The outcome.

See how we turn business and communication challenges into campaigns across creative, media and experiences.

Explore our work

Case Study 01

Viva Detergent

Turning radio reach into brand visibility

Radio · Media Buying · Strategy

The challenge

Build stronger brand visibility for Viva Detergent across Lagos and South West Nigeria using radio at scale while keeping the communication relevant to local audiences.

What we did

Limelight planned and executed a large-scale radio campaign across 25 stations, using English and Yoruba creative to improve relevance across the target markets.

The outcome

3,000 radio spots across 25 stations, with a reported 700% increase in impressions.

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Case Study 02

VDT Communications

Meeting audiences where passion is highest

Radio · Sports · Media Strategy

The challenge

Connect VDT Communications with highly engaged football and sports audiences during the programmes and competitions that already commanded their attention.

What we did

Limelight focused the campaign around sports programming on Nigeria Info and Cool FM, placing the brand within high-interest football and sports conversations.

The outcome

More than 150 radio spots delivered across Nigeria Info and Cool FM sports programming.

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Explore more of Limelight's work across media, consumer brands, entertainment, technology and social impact.

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Why Limelight

Strategy before media spend.

We combine audience insight, media experience and integrated thinking to help brands make smarter decisions, choose the right channels and get more from every campaign.

25+

Years of accumulated media-buying experience

360°

Integrated thinking across digital and traditional media

ROI

Media planning focused on measurable outcomes

Research-led

Audience insight and market understanding shape the strategy before execution begins.

Integrated

Creative, digital and traditional media work together as one connected campaign.

Outcome-focused

Every recommendation is built around helping brands make better use of their media investment.