Market Viability Tool 2 Rate each of the questions on a scale of 0 to 10, where zero is extremely unattractive and 10 is extremely attractive. When in doubt, be conservative in your estimate. 1. Evergreen Potential — once the initial offer has been created, how much additional work will you have to put into it in order to continue selling? 10 20 2. Pricing Potential — How easy is it for an average purchaser to pay for what you are offering? Hint: Lollipops sell for N10; Private jets sell for billions of Naira. 1 2 3 4 5 6 7 8 9 10 None 3. Cost of Customer Acquisition — How easy is it to acquire a new customer? Hint: On average, how much will it cost to generate a sale, both in money and effort? (Supermarkets on high traffic roads spend little to bring in new customers. Government contractors can spend millions landing procurement deals.) 1 2 3 4 5 6 7 8 9 10 None 4. Cost of Value-Delivery — how high is the cost to create and deliver the value offered, both in money and effort? Hint: Delivering files via the Internet is almost free; inventing a product and building a factory costs millions. 1 2 3 4 5 6 7 8 9 10 None 5. Uniqueness of Offer — How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you? Hint: There are many hair salons, but very few companies offer private jet rentals. 1 2 3 4 5 6 7 8 9 10 None 6. Up-Front Investment — How much will you have to invest before you’re ready to sell? Hint: To be a housekeeper, all you need is a set of inexpensive cleaning products. To mine for gold, you need millions to purchase land and excavating equipment. 1 2 3 4 5 6 7 8 9 10 None 7. Up-Sell Potential — are there related secondary offers that you could also present to purchasing customers? Hint: Customers who purchase trousers would need shirts and belts as well; buy a wall clock, and you won’t need another unless it gets broken. 1 2 3 4 5 6 7 8 9 10 None 8. Evergreen Potential — once the initial offer has been created, how much additional work will you have to put into it in order to continue selling? Hint: Business consulting requires ongoing work to get paid; a video training can be produced once, then sold over and over again. 1 2 3 4 5 6 7 8 9 10 None Great job! You've completed the quiz! But before you go on to check your result, we've specifically designed for you A Free Step-by-Step Guide on Marketing Your Products or Services, Attracting More Traffic, and Increasing Your Sales in 2021. All you need to do to get it is to simply enter in your name and email below. Full Name Email Time's up
