Market Viability Tester Rate each of the questions on a scale of 0 to 10, where zero is extremely unattractive and 10 is extremely attractive. When in doubt, be conservative in your estimate. Full Name Email 1. Priority - How badly do people want or need what you are offering? Hint: Renewing the paint of your car is typically low priority; Refueling your car is high priority. 1 2 3 4 5 6 7 8 9 10 None 2. Size of the Market — What is the potential size of people purchasing what you are offering? Hint: The market for plastic surgery is very small; The market for diabetes cure is massive. 1 2 3 4 5 6 7 8 9 10 None 3. Pricing Potential — How easy is it for an average purchaser to pay for what you are offering? Hint: Lollipops sells for N10; Private jets sells for billions of Naira. 1 2 3 4 5 6 7 8 9 10 None 4. Uniqueness of Offer — How unique is your offer versus competing offerings in the market, and how easy is it for potential competitors to copy you? Hint: There are many hair salons; But very few companies offer private jet rentals. 1 2 3 4 5 6 7 8 9 10 None 5. Speed to Market — How quickly can you create something to sell? Hint: You can wash your neighbors cars in minutes and get paid; While starting a bank can take years. 1 2 3 4 5 6 7 8 9 10 None 6. Up-Front Investment — How much will you have to invest before you’re ready to sell? Hint: To be an housekeeper, all you need is a set of inexpensive cleaning products; To mine for gold, you need millions to purchase excavating equipment. 1 2 3 4 5 6 7 8 9 10 None 7. Up-Sell Potential — Are there related secondary offers that you could also present to purchasing customers? Hint: Customers who purchase trousers would need shirts and belts; buy a wall frame and you won't need anything unless it gets broken. 1 2 3 4 5 6 7 8 9 10 None 8. Cost of Value-Delivery — How high is the cost to create and deliver the value offered, both in money and effort? Hint: Delivering files via the internet is almost free; Inventing a product and building a factory costs millions. 1 2 3 4 5 6 7 8 9 10 None 9. Cost of Customer Acquisition — How easy is it to acquire a new customer? How much does it cost to generate a sale both in money and effort? Hint: Supermarkets on high traffic roads spend little to bring in new customers; Government contractors can spend millions landing procurement jobs. 1 2 3 4 5 6 7 8 9 10 None 10. Evergreen Potential — Once the initial offer has been created, how much additional work will you have to put into it in order to continue selling? Hint: Business consulting requires ongoing work to get paid; A video training can be produced once, and then sold over and over again. 1 2 3 4 5 6 7 8 9 10 None Time's up
