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What Is Email Marketing?

Build a Loyal Community Around Your Brand

There is no more potent digital marketing approach than email marketing when it comes to creating and converting leads.

Despite the rise in popularity of mobile messengers and chat apps, studies reveal that approximately 61 percent of customers prefer facilitated brand contacts via email – and this choice is shared by men and women of all ages.

 

Email marketing is more important than ever before, because to its broad use and growing worldwide relevance.

EMail marketing Company in Lagos, Nigeria

Email marketing is a digital marketing approach utilized by thousands of organizations around the world to develop brand awareness, sales, and client connections.

Different email service providers (ESPs) are used by email marketing organizations to send out automated, tailored marketing emails with brand promotions and announcements. Email marketing includes anything from weekly email newsletters and discount alerts to customer survey forms and event invitations.

Email is used as a content distribution channel by 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertising globally. Are you use email marketing services to help you expand and promote your company? In this competitive digital landscape, how does your email marketing campaign fare?

Start developing your email marketing strategy today to find the most effective way to move your email contacts down your sales funnel.

Let Limelight Media Manage Your Email Marketing Optimization

Uncoordinated promotion methods, low client volume, and major business loss can result from a lack of understanding of what email marketing is and how to maximize email campaigns for B2B and B2C transactions.

Don’t let this happen to your company. Get smart with your digital marketing spending and online advertising by utilizing conversion-focused email marketing services from the leading email marketing providers.

Globally, a whopping 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers use email as a content distribution channel. Are you taking full advantage of email marketing services to grow and promote your business? How does your email marketing campaign fare in this competitive digital landscape?

Begin your email marketing planning today and discover the most effective email marketing strategy to move your email contacts down your sales funnel.

advertising agency in LAgos, Nigeria

Why Email Marketing Is Important

Provide More Value to Your Customers and Deliver Big Results

email marketing service in Lagos, Nigeria

The importance of email marketing in the success of a digital company cannot be overstated. One of the most effective marketing tactics for generating business leads and generating a high return on investment is online email marketing (ROI).

According to study, 61 percent of email subscribers would like to receive promotional marketing emails every week, and 83 percent of customers spend more on a company after receiving web email marketing communications. Marketers also reported a 3,800 percent return on investment, or $38 for every $1 spent on an email marketing campaign.

Evidently, online email marketing offers a fantastic opportunity to reach out to specific customers and increase revenue. If you haven’t already begun preparing your email marketing strategy, now is the time to meet with an email marketing expert and sketch out a plan for moving your company ahead.

The Importance of Email Marketing

When social media platforms are so widely available and social media traffic have risen dramatically over time, many marketers wonder why email marketing is so vital. But here’s the thing: people still check their inboxes for special offers from the brands they care about. In fact, 44% of users check their emails for business promotions, whereas only 4% use social media sites to learn about marketing campaigns.

That is only the tip of the iceberg when it comes to the possibilities. With the abundance of options that web email marketing provides, you’re one step closer to increasing conversions for your company.

Still not convinced that email marketing is critical for brand growth? Here are some additional compelling reasons to use an email marketing campaign service:

Build Customer Loyalty

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales. Additionally, the cost of engaging with and marketing to an existing client using the best email campaigns is six to 12 times less expensive than other marketing channels, such as paid advertising or social media marketing. Targeted email marketing campaigns not only drive more business but also save you money.

Expand Your Business Reach

Traditional marketing tactics have been shown to have a lower reach and engagement potential than email campaigns. According to statistics, 72% of email users check their inboxes more than six times per day, and 92% of internet users have at least one email account. Email marketing experts can assist you in reaching your target audiences on any device while remaining non-invasive and complying with the CAN-SPAM Act.

Connect With Different Audiences

One of the numerous advantages of using B2C and B2B email marketing to reach your customers is hyper-personalized communication. While traditional marketing approaches focus on sending a wide message to a vast audience, marketing emails enable you to offer unique discounts and codes, tailored messages, and data-driven campaigns based on birthdays, locations, and customer lifetime value (CLV). You can reach out to multiple target segments with a personal touch instead of focusing your efforts on a single campaign.

Track Your Analytics

Email marketing software provides important insight into the performance of your targeted email marketing efforts and deployed campaigns through data and analytics. Open rates, click rates, and click-through rates (CTRs), bounces, and conversions are the most commonly reported engagement metrics. An expert email marketing specialist can decode the numbers and translate them into meaningful applications to better target your audiences, depending on your marketing goals.

Test Email Campaigns and Drive Strong Results

Online email marketing provides a number of options for determining whether your marketing efforts are on target. Almost every aspect of your email campaign may be tested using A/B and multivariate testing, from the subject line to the time it was delivered to the content of the email campaign itself. This provides useful information about where you might need to change your email marketing approach in order to get the most out of your email campaigns.

Save Time and Effort

Email marketing is substantially less labor-intensive than traditional marketing for small businesses, franchises, and multi-location businesses. There is no need to worry about postage or labeling for each campaign that is distributed. Targeted email marketing allows you to contact and engage with your desired market segments (whether there are a few hundred or a few hundred thousand) in minutes. The top email marketing businesses can help you if you don't have time to master the ropes of email campaign optimization.

According to Statista, roughly 306.4 billion emails are sent and received every day. How do you ensure you’ve got the best email campaigns that capture customers’ interest?

Create direct links with your prospects and clients and foster customer loyalty with help from our email marketing agency. We provide email marketing services for small business, Fortune 500 companies and multi-location agencies. Discover how our email campaign services fit in your marketing efforts.

Email Marketing Services That Drive Conversions

Profit from an Unprecedented Return on Investment

Our email marketing agency has assisted thousands of organizations in launching focused email marketing campaigns that maximize their time and money throughout the years, and we can do the same for you. Our email marketing professionals can help you with email marketing for awareness, abandoned cart promotion for ecommerce stores and  other sectors.

Contact our email company today to learn more about our email marketing campaign services.

Email Marketing for Small Business

Establish Your Reputation and Improve Your Response Rates

Making a decision about where to put your money isn’t something you should take lightly. You must ensure that every dollar spent on marketing generates a return on investment, or you risk losing money and the possibility to complete more sales.

Small business email marketing is a low-cost strategy to promote your brand to targeted market segments and increase revenue. According to a McKinsey study, email is over 40 times more effective at generating new consumers than Twitter and Facebook combined. Furthermore, the top email marketing, according to 80% of industry experts, promote customer acquisition and retention.

You can do the following using data-driven email marketing services for small businesses:

How effective is email marketing for small businesses? You’re about to find out.

Take your small business marketing to the next level with Limelight’s email marketing for small business. Our email marketing agency offers drip marketing automation services to help you further cement your unique brand identity in your customers’ minds.

But first, discover 1) what is drip marketing and 2) how our marketing automation services can accelerate your business growth.

FAQ

Most frequent questions and answers

Yes, email marketing is still one of the most effective ways for small businesses to reach out to their customers, and it’s a useful tool for raising awareness about your company, website, or content. The majority of individuals check their maiI everyday for one reason or another, and seeing your brand logo/messages goes a long way toward instilling trust with your clients.

Despite Facebook and others bringing social media and social messaging platforms into the workplace, there are a number of reasons why social media platforms will never totally replace email in the workplace: Email offers a level of confidentiality and professionalism.

It’s very effective because a lot of SMES and big enterprises still get a high ROI on their investment in Email marketing in Nigeria.

It is usually regarded as one of the most powerful marketing methods since it is not only inexpensive and easy to use, but it can also be utilized to communicate a message to a big number of people at once.

Yes, it might seem to save time in the short term, but it’s a dangerous road to put your business on. Your email list should be your most powerful marketing asset, and if you buy an email list, you put that in jeopardy.

Customers reviews

Limelight answers the bell each and every time.
Victor Eden
HR
Limelight Media is the best advertising and marketing company in Lagos Nigeria, that I have had to opportunity to work with in our family's 33 year old company. They have exceeded every expectation on every level- month after month.
Millicent Smith
Manager
Limelight team is extremely personable and they feel like an extension of our team, not just a third party partner. They are the best Email Marketing Agency in Lagos,Nigeria that I have ever worked with.
Hassan Usman
CEO