WE Are 100%
The Best Radio Advertising Agency in Lagos, Nigeria
Here’s some shocking data for marketers looking to acquire more customers. Radio is the 2nd most consumed media channel in the Nigeria. Radio has earned the bragging rights of being named “Nigeria’s #2 Reach Medium,” at a whopping 96 million annual listeners.
Radio’s dominance doesn’t stop there. It also reaches the most affluent audience of any media. In fact, 93% of radio’s listeners are considered upscale.
Better reach to customers who have money to spend….radio is a no-brainer, right?
Our experienced personnel have over the years helped marketers / clients use the assets of radio to create and manage successful advertising campaigns.
Tell us your goals and challenges. Our team of experts will show you how to make this marketing medium work by YOUR definition of success. AM/FM. These diverse platforms allow you to laser-target your marketing message using all the tools and tactics of branding and direct response advertising. We’ve helped national brands and direct marketers boost sales.
We’ve helped startup companies carefully structure their first-time test campaigns so that every kobo spent yields information we can use to optimize your marketing campaign and boost profitability each quarter. We treat every kobo as if it were our own, knowing that if we fail to achieve “success” as you define it for your company, the campaign will not continue.
We Connect Brands, and Organizations that Need Radio Advertising in Nigeria and the Best Radio Stations with the Best Radio Advertising Cost for either local radio advertising, spot radio advertising, . Our creative team handles everything from idea conceptualization, to jingle production and editing, casting and influencer sourcing Contact Us For Radio Commercial Buy by filling the form below or calling our mobile +234-8034961856
Radio Commercials
On commercial radio stations, radio advertising is a fantastic and cost-effective way to market most products, services, and enterprises.
Our seasoned marketing teams work with major stations on a daily basis and can set up advertisements across the country. We can place ads on smaller, more local stations that are well-known and very effective in their areas, in addition to large, well-known stations.
On a daily basis, popular stations reach millions of listeners. So, if you’re looking for radio advertising for your business, go no further than us; we’ll have your name on the radio in no time!
Please get in touch with us right away if you’re interested in this popular method of marketing. We look forward to hearing from you and tailoring a radio advertising strategy to your specific requirements.
Some of the brands we have worked with
How Does Radio Station Advertising Work In Nigeria?
Advertising through radio in Nigeria or simply said, a radio advertisement, is a means to advertise your product or service on commercial radio stations using brief audio advertisements (typically 30 seconds long). These radio commercials are often played in between songs, talk, and news bulletins and are employed by a variety of businesses due to their ability to reach a wide audience.
Radio commercials are used for a wide range of messages, from commercial selling to public service announcements.
When compared to other means of marketing, radio expenditures are low, resulting in a high return on investment; this is one of its key advantages, and one of the reasons it is employed week after week.
Please contact us right away if you’d like free quotes.
What is the Cost of Radio Advertising in Nigeria?
The factors which broadly determine the cost are outlined below:
Reach/Number of Listeners/Listenership – The more people who listen to a radio station on a daily basis (and hence the more likely they are to hear your radio commercial), the more expensive it is. Heart and Hits/Capital radio advertising prices are obviously more (as huge commercial stations) than smaller local stations – but this is to be expected given their larger audience (so potentially more customers for you). So, when it comes to choosing a station to advertise on, do you want to reach a large number of people across a large area or a smaller but more targeted audience closer to home?
Number of Slots- – The more slots (radio advertisements) you choose, the more expensive it will be. You can select to run a couple of adverts per day or go “heavyweight” and run between 10-15 slots per day to cover the rest of the day. Our media planners can help you decide which route to adopt if you’re unsure. Consider when your target market and target audience will be listening during the day and customize your slots to their lifestyles and listening habits.
Length of Campaign – The majority of commercials are the same duration – 30 seconds – and a typical campaign lasts one week. However, if you just have a limited amount of time, a weekend promotion or a “winning weekend” is a common way to raise awareness. If you have a greater budget, consider running your radio ad for a few weeks to truly get your message and brand out there. We recommend a minimum of one week for the greatest results, but a two-week campaign is excellent for a good quantity of coverage.
Time of Slots – Certain times of day may work better based on what you’re promoting. Breakfast, day, evening (rush hour), and night slots are the most common. Breakfast and evening shows are the most popular since they attract the most listeners. Consider when your target audience is likely to be listening, or spread them out throughout the day to reach a diverse group of people. The most common strategy taken by most advertisements is a spread, but your product will guide you to the best timings.
Radio Talk Ups and Radio Co-Promotions – You can do “talk-up” or “co-promotions” in addition to straight “air-time,” which is when the DJs/presenters talk about a product. This is frequently a more imaginative approach. They are given a script and bullet points to mention so that they are “on message” and talk about the proper subjects. Radio co-promos are a great method to get your message out in a casual way. Stations can be choosy about the services and goods they work with in co-promotions. When presenters talk about how “wonderful” a film or theater production is while not having seen it, this is an example of co-promotion.
Does Radio Advertising Work In Nigeria
Yes, it’s as simple as that!
When you consider that most people listen to the radio on a regular basis, in their homes, at work, and while driving, it is a fantastic and second best approach to instantly reach a large number of people in Nigeria. One of the key advantages is that it can reach millions of individuals at once. Most types of marketing media (aside from television advertising) are unable to claim this, however radio advertisements may do it at a fraction of the cost of television advertising.
However, even if a radio advertisement reaches a large number of people, it is not untargeted because stations cater to distinct groups, such as younger people tuning in to the Beat FM and older people tuning in to Radio Lagos, it doesn’t end there. Our experts will assist you in matching your product and message to the most appropriate stations.
The main reason radio advertising succeeds is because of this targeting.
Some of Our Radio Partners : Advertise on Nigerian Radio Stations
Advertise on Wazobia FM
.
Advertise on Beat FM
.
Advertise on Cool FM
Advertise on Hot FM
Advertise on Inspiration FM
Advertise on Smooth FM
Advertise on Splash FM
.
Advertise on Lagelu FM
.
Advertise on Fresh FM
Advertise on Beat 99.9 FM
Advertise on Inspiration FM
Advertise on Smooth FM
Super-charge your creative process today.
Limelight Media Radio Advertising/Commercial Services
We provide you with the most effective radio advertising services at a reasonable cost. Let us assist you in developing expert media planning and buying programs to ensure that your radio products and services reach the correct audience.
Radio media buying
Our existing contacts with radio station, personnel across the country enable us to rapidly manage our clients' media buy and get their ads on the air. Limelight Media, a prominent radio media agency, will advise clients on potential media plans and optimize their radio media buys depending on budget, target audience, radio, and ad duration.
Program Sponsorship
We help advertisers select appropriate programme to sponsor. This usually entails the advertiser paying a certain cost for a sponsorship package in exchange for a specific number and type of sponsorship mentions throughout the show. We've run programme sponsorship programme in a variety of radio programmes, markets, and demographics. Reach out to us to get started.
Radio Advertising Spots
Spot advertising is the most commonly used form of paid-for-advertising on Commercial Radio. Spot airtime can be bought across different day parts and days of the week depending on the objectives of your campaign. Long or Short Spot? well, it al depends on the creative approach. LimeLight Media handles everything from creative to the placement.
Script & Jingle creation
Our in- house and freelance creative personnel are optimally equipped to carefully craft your jingle to arrive at a quality one that will play over and over in your audience's thoughts for years and make them perform the intended action. At Limelight Media we understand that a few listens to an effective jingle will bring back memories and emotions—hopefully positive ones. And we give our clients the best.
FAQ
Most frequent questions and answers
The cost of radio advertising in Nigeria varies greatly depending on a variety of factors.
For instance, the radio station you want to advertise on, the time of year, the time of day (peak or off peak), and the style of marketing you want to perform are all factors to consider (jingle, announcement or hype). These factors, as well as others, compensate for the high expense of radio advertising in Nigeria.
Radio commercial cost could be N8000/15 seconds and as much as much as N55000/30 minutes. Reach out to us , Limelight Media, the best Advertising and Marketing Agency in Lagos, Nigeria to plan your radio commercial campaign.
Yes, it’s better to contact a radio advertising agency if you need a radio advertising/commercial in Nigeria. Reasons are: firstly, they understand media selection than you do. As well as that, you can’t really monitor your radio commercial result by yourself. You need an expert who use all the right KPI to choose the best radio station for your campaign , and then measure the result. We at Limelight Media have years of experience in that. We handle everything, from jingle production, to the media selection, to influencer sourcing, to commercial placement and result evaluation.
Before we get started, we’d like some information from you so that our media planners can design a personalized plan for your company.
Would you like to advertise on which radio station(s)?
For your radio promotion, which areas are you aiming for?
What market sectors are we trying to reach out to?
When do you want the radio commercials to start and for how long do you want them to run?
What are the aims and goals of your radio ad campaign?
How much do you think you’ll spend on radio ads?
The standard campaign length for most individual campaigns is around four weeks. However, what is right for your campaign will depend on the objectives. Is this about maintaining a constant level of awareness for an existing brand? In which case consider running over as long a period of time as budget will allow. Or is it about achieving maximum awareness as quickly as possible for a new brand launch or tactical offer? In which case, consider a shorter heavier burst of activity. Bear in mind it takes time for a new campaign to become established so we would recommend a minimum of four or five weeks to ensure cut-through.